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BRAND
IDENTITY

The Brand Identity simply put is creating a personality for a brand, that is signature to that brand, making it recognized by said characteristics and helping differentiate it from its competitors.

Under Brand Identity we encompass all aspects such as the logo, typography, colors and packaging. We help the brand maintain consistency by creating guidelines for its messaging and communication to complement and reinforce the existing reputation of the brand.

01

DEFINE

- Purpose & Objectives
- Brand Values
- Audience
- Emotion

02

RESEARCH

- Competitors
- Brand Mood Board
- Visuals

03

DESIGN

- Logo
- Color & Typography
- Elements & Collaterals
- Layout & Composition

04

BRAND GUIDE

- Consistency
- Rules &Guidelines

UI/UX

User Interface and User Experience Design are crucial to a website and work closely together. User experience designers will manage the experience of a potential customer making sure that his interaction with the website is positive and fruitful.

User Interface Designers refer to the look and feel of the website. They concern themselves with aesthetic of the website and make sure that it is appealing to look at. This makes potential customers want to interact with your website.

STAGES

PROCESS

User
Research

Depending on whether it’s a fresh project or a rebranding, our team works hard to help you improve the overall user flow of your Website. They look at improvements based on the user behaviour and psyche and from a designer.  POV as well as a deep-rooted analysis of competitor websites.

Information
Architecture

Also known as the Information Architecture is the basic flow of the website based on the way the information showcased is being structured. Our team strives to ensure a smooth flow so as to enrich the interaction of users on the website.

Low-fi
Wireframe

Wireframe is a blueprint of the visual guide of your website/application. A Low-Fidelity wireframe is a basic skeleton containing the content and basic structure in a static or non-interactive format.

Hi-fi
Wireframe

Once this is finalized our visual experts & sketch artists move on to designing the high-fidelity wireframe which captures the look and feel of the product. Our team guides you during the process of building your product and helps you select the best structure based on your brand requirements.

Animated
Prototyping

Prototyping is a key process in the design process as it enables to seek feedback from the key stakeholders & user-groups that tested the product. Animations are used to create smooth transitions between pages and define the behavior for certain actions on a website. We try to figure out the best scenarios where animations can add value to the product/prototype without hindering the user experience.

Design
Review

Design review is a milestone in the design process wherein the product is evaluated to make sure it meets the specific requirements. Based on the changes decided upon, our teams will make sure to accurately mold your product and make your ideas a reality.

Creative Arts

Be it designing banners for online advertisements or developing beautifully designed marketing material, our team of creative artists will come up with attractive designs while keeping the audience interest as well as the brand image into account, thereby ensuring the best possible results!

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Marisoft I, EFC Business Center,
4th Floor, Marigold IT Park, Kalyani
Nagar, Pune, Maharashtra 411014

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CONTACT US ·